Hrithik is Don Beardo in Beardo’s latest campaign

Hrithik is Don Beardo

Top men’s grooming brand Beardo launched their new campaign Arrival of Don Beardo, across social media, and it features the hottest celebrity of Bollywood, Hrithik Roshan himself.

The campaign begins with the opening line – “Want to play God?” It straightforwardly puts into perspective what magic men can expect when their grooming partner is Beardo. In a vintage, timeless and unwavering style, the campaign’s mission seems to inspire men to set their grooming regime right and play God if need be.

The 45-second video, first released on Instagram, highlights the characteristics of a true BEARDO – impeccable style, confident personality, and killer looks. Hrithik is the epitome of suaveness; he possesses each aspirational quality naturally, reflecting in his larger-than-life persona both on-screen & off. 

On the launch of the campaign, Sujot Malhotra, CEO, Beardo, said, “Conceptualising DON Beardo’s character was a very personal journey for us. We imagined him to be an epitome of everything we stand for – Alpha, intense, charismatic, sophisticated, worthy, sexy, someone you look up to, yet are in awe of his power. He is always styled to kill (well, not literally!). In simple words, Don Beardo is a man; every man wants to be. In this campaign, Casting Hrithik was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen – and we are overwhelmed by the results. We at Beardo are committed to celebrating men’s attractiveness & style. with the Arrival of Don Beardo, we make visualizing it a real possibility.”

Talking about his partnership, Hrithik Roshan said, “What I like the most about the campaign – ‘Don Beardo’ is that it promotes being your true self. How you look and how you feel are two key instigators to going about your daily life. The campaign, in line with the core purpose of the products, is to enhance confidence and seize the day for yourself. I believe it is a means for self-care, and Beardo as a brand is – all about you, the person standing in front of the mirror. So feel good, look good, and set out to have a good day!.”

Here’s how it was unraveled to the world—the Greek God himself in the mysterious silhouette.

View this post on Instagram

A post shared by Don Beardo (@beardo.official)

Next video is a parade of emotions

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A post shared by Don Beardo (@beardo.official)

Isn’t this creative?

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A post shared by Don Beardo (@beardo.official)

The final video is drippy

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A post shared by Don Beardo (@beardo.official)

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